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St. Patrick’s Day Gold: Sweepstakes Ideas to Build Your Brand on Social Channels
Now is the time for your brand to make a name for itself on one of the popular social media channels! And what better way to do that than with a super simple sweepstakes geared to a popular holiday...
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Easter Promotion Ideas: Beyond the Jelly Bean Count
Katie Blaney, Marden-Kane Account Supervisor, contributed this blog post about ideas for spring-time promotions. With the start of spring, many families begin dreaming about warmer weather, school...
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Mother’s Day Promotion Ideas
Maryann Murphy, an Account Executive for Marden-Kane, wrote this timely post on ideas for Mother’s Day. It’s not too late to run a promotion for this year! Contact us and we can get you launched by...
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Hot Summer Sweepstakes and Contest Ideas
Joe Keffas, Marden-Kane Account Executive, contributed this post on summer promotion ideas! Memorial Day weekend is this weekend and almost everyone equates that with the official kick-off of Summer...
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How to Avoid a Call From the FTC When You Run a Sweepstakes
Tricia Zorn, Digital Project Manager at Marden-Kane, gives us this week’s article on the latest challenge in running a social media promotion: FTC involvement. Last month the Federal Trade Commission...
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3 Twitter Sweepstakes Best Practices
Running a sweepstakes on Twitter can be the fastest to market, and most cost effective, method of running a sweepstakes. However, things can quickly go wrong if you don’t follow these 3 simple best...
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Facebook, Pinterest and Twitter Changes You May Have Missed
This month there has been a lot of buzz about how some popular social platforms have made a few changes. Here is the latest as of August 2014. Facebook to Disable Like-Gating Last week, Facebook...
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Run a Sweepstakes to Make Small Business Saturday A Big Win
Five years ago American Express started promoting a new concept: Small Business Saturday. The idea is simple: consumers are asked to spend their holiday shopping dollars locally at small businesses,...
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Promotion 101 for Non-Profits
I cringe every time I get emails from some of my favorite charities that offer “raffles” and “incentives” in conjunction with their fundraising. Not that providing an incentive is a terrible thing; I...
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FTC Updated Guidance for Social Contests
Last week the FTC updated their guidelines for endorsement. This included a small, but very important, piece on social media contests. You can read the full updated “What People are Asking” question...
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2015 Digital Marketing Survey Results
In May of 2015 we ran a Digital Marketing Survey and asked respondents to answer thirteen questions about their company’s digital marketing practices, both current and in the near future. For...
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50 Reasons to Run a Sweepstakes or Contest
Looking for a reason to run a sweepstakes, contest, instant win game, rewards program or loyalty campaign? Here are 50 of them! To create an email opt-in list. To create a mobile opt-in list. To give...
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How to Contact Winners in Social Media Contests
Running a promotion on Twitter or Instagram or other social platform is fairly easy. You basically follow the social platform guidelines, post rules, collect entries and select winners from valid...
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Social Contest Platforms: Inexpensive, Easy…and Risky
Today I was sent a link to an article touting Platforms for Social Contests that will “launch and track your contest with ease.” The article then went on to list eleven platforms, all relatively...
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#Hashtag Contests 101
The buzzword in contests right now are hashtag contests (or hashtag sweepstakes). These types of promotions are easy to run, less expensive than setting up a contest web site, and don’t require a lot...
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Working with Third Party Brands for a Contest
You should approach working with third party brands in a contest or sweepstakes with caution. Giving away highly sought after prizes like trips, electronics or gift cards, or running promotions on...
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Use the Marden-Kane Social Tracker Tool for a Successful Hashtag Contest
Marden-Kane’s Social Tracker tool is a quick, efficient way to run a social sweepstakes or contest – and now you can try it FREE!! See details below.* A social media sweepstakes or contest is a...
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Social Contests and Sweepstakes: Favorite (and Least Favorite) Platforms to Use
Social contests and sweepstakes are currently the most popular tactic that we are seeing our clients use to increase brand awareness and reach. The Marden-Kane team has some strong ideas on what...
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Sizzling Summer Social Sweepstakes Ideas
Need a summer social sweepstakes idea? Here are 6 of them! Hashtag a Day Sweepstakes: Post a new hashtag every day in your social posts, and ask your customers to tweet or post an Instagram photo or...
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Get Social with a Back to School Sweepstakes for Students
Social is the perfect platform for a back to school sweepstakes as it’s the easiest way to engage high school and college aged students. You don’t need a huge budget to run a social campaign, and as...
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